Viamark Carolinas is one of 14 Viamark offices and is comprised of both the Wilmington and Charleston markets.

Owners, Barbara “Bea” Raybourne and Gayle Brown, have worked together for over 20 years. After gaining experience in print and TV separately, they began working together in radio and used their knowledge to establish a successful two-market, full-service “tradigital” advertising franchise. Viamark Carolinas successfully manages many multimedia accounts with an ever-expanding portfolio and a diverse client roster.

Viamark Carolinas
Bea Raybourne

Bea Raybourne President

Bea’s career in the broadcast industry has grown from being a local Account Executive in small and medium markets to working with local, regional and national accounts of every level. In the early 2000s, Bea became the General Manager for Next Media radio in Wilmington, NC. She led the company in gaining over 5 million in annual revenue and managed 45 employees and the company’s day-to-day operations. With over 35 years of business and management experience, running a successful company of her own made sense as a next step. By working on both sides of the industry, she has gained the insight necessary to understand local, national and regional buying from both the client and broadcasters' perspectives making for cost-effective, successful campaigns.

Gayle Brown

Gayle Brown Vice President

Gayle has over 20 years of experience in both broadcast and print which has given her a thorough understanding of what is necessary to assist clients with their marketing needs. With a background in radio management, owning and managing her own successful company was a smooth transition. Since becoming Viamark Carolinas’ Vice President, she has negotiated and placed millions of dollars in advertising. These ads range from national and local newspapers to regional print publications, direct mail, radio, TV, and all aspects of online marketing. Her great ability to multi-task while maintaining accuracy and attention to detail has enabled her to take on large projects and various tasks with great efficiency.

Erika Burns

Erika Burns
Senior Account Manager

With over a decade of sales and broadcast production experience, Erika is a valuable asset to the Viamark team. Her studies in communication and media at UNCW paired with her experience and skills in sales, account management, copywriting, media strategy, advertising, and broadcast production help clients maximize their return on investment and optimize their marketing dollars. Her skills and knowledge have already proven to be invaluable to the team as well as our clients.

Amanda Kalish

Amanda Kalish
Business Manager

Amanda has been with Viamark Carolinas since they opened their doors 12 years ago. She has multiple degrees, making her invaluable to the team. She has a Bachelor’s in Accounting from the University of North Carolina Wilmington, along with an AAS in Business Administration and an AAS in Accounting from Cape Fear Community College.

Rachel Kovala

Rachel Kovala
Lead Graphic Designer

Rachel is a graduate from the University of Minnesota Duluth with a B.F.A in Graphic Design and a minor in Communications. Rachel brings experience in the areas of design, branding, creativity, advertisement, and communication from her previous work experience. Before her position at Viamark, Rachel worked as a Graphic Designer for Collaborations Boutique in Minnesota, where she designed apparel and accessories for the store. Rachel is an integral part of the Viamark Team designing eye-catching websites, billboards and direct mail. Through logo and marketing design, she has helped clients build and strengthen their brand.

Kristin Mitchell

Kristin Mitchell
Graphic Designer

Kristin is a graduate of the University of North Carolina Wilmington with a Bachelor’s in Business Administration with a concentration in Marketing Strategy. She has grown with Viamark starting as an intern during her undergraduate years, gaining experience in the industry, before becoming a full-time member of our team, first, as the Marketing and Communications Coordinator and now as a Graphic Designer. Kristin is an asset to the Viamark team and works alongside the Lead Graphic Designer creating both digital and print marketing materials for clients, such as digital ads, mailers and magazine ads.

Emma Johnson

Emma Johnson
Administrative Coordinator

Emma received her BA in Communication from the University of West Florida with a concentration in Public Relations. She joined the Viamark team with a variety of experience working in sports and entertainment public relations, where she developed a strong knowledge of creating innovative branding strategies while building and maintaining key relationships in the field. Emma is an integral part of the Viamark team, managing brand elements and client relations for the company, as well as keeping up to date with current media trends.

Amanda Taylor

Amanda Taylor
Marketing & Design Assistant

Amanda is a graduate of Francis Marion University in Florence, SC where she earned her Bachelor of Arts in Visual Communications with an emphasis in Graphic Design and a minor in Creative Writing. Her portfolio includes designing ads and bag layouts for the Medibag Company, Inc., and a variety of pharmacies across the U.S. As Viamark’s Marketing & Design Assistant, Amanda is focused on designing and managing result-driven social media campaigns for various clients.

© 2019 Viamark Carolinas. All rights reserved.

 
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